It’s impossible to imagine today’s beauty reality without hair dye. According to statistics, about 70% of women in European countries have dyed their hair at least once in their lives.
And no wonder — this simple procedure offers so many opportunities to express yourself!
But unfortunately, along with a new shade, hair also receives an extra load. Even the gentlest dyes inevitably change the structure of the hair: the cuticle lifts, and the natural pigment is destroyed so that the dye can securely lock inside.
As a result, colored strands require special care: without it, the color quickly fades, and the hair itself becomes dry and brittle.

How can you ensure proper care?

Along with the destruction of the natural pigment during coloring, the protective layer of the hair — the cuticle — also suffers. As a result, hair retains moisture less effectively and becomes more sensitive to external factors such as:
●    the sun
●    temperature fluctuations
●    chlorinated water, etc.

To keep the color vibrant and the hair healthy, it’s important to pay attention not only to at-home treatments but also to the overall condition of your body.

Basic Rules of Hair Care for Colored Hair

1.    Choose gentle shampoos — products without harsh components that won’t accelerate color washout.
2.    Use conditioner after every wash. It helps smooth the cuticle, retain moisture, and make combing easier.
3.    Don’t wash your hair too often. The optimal frequency is 2–3 times a week; otherwise, the color will lose its richness faster.
4.    Apply a nourishing mask once a week. This will help restore the hair structure and bring back healthy shine. Prefer products that contain keratin, collagen, proteins, natural oils, and antioxidants.
5.    Wash your hair with warm, not hot water. High temperatures can cause dryness, disrupt the scalp’s hydro-lipid balance, and reduce the durability of the hair dye.
 
6.    Protect your hair from the sun and cold. In summer, use a hat or a spray with filters; in winter — wear a head covering.
7.    Use heat protection. Before blow-drying or styling with an iron, apply special products to minimize damage.
8.    Avoid sleeping with wet hair. Damp strands break easily, especially if tied tightly.

Top 3 Factors That Negatively Affect Colored Hair
🛑 Frequent use of hot styling tools: try to let your hair dry naturally and use a blow-dryer or curling iron as little as possible.
🛑 Frequent swimming in pools without protection: chlorinated water can harm the hair and even alter its shade.
🛑 Tight hairstyles during sleep: they weaken already vulnerable post-coloring hair.

Additional Recommendations
✅ Don’t forget about healthy nutrition. Your diet should consistently include foods rich in protein, iron, omega-3 fatty acids, and vitamins C and E. These nutrients nourish hair from within and help it fight oxidative stress, directly influencing its health, softness, and shine.
✅ Take breaks between coloring sessions. Ideally, refresh the color no more than once every 4–5 weeks.

Colored hair is one of the favorite adornments of most modern women.

But to ensure that the price of beauty doesn’t turn out too high, you should give special attention to at-home care.
If you choose the right products specifically designed to protect and restore colored hair, its shade will delight you with long-lasting vibrancy, and your strands will look strong, healthy, and radiant.
And finally — some exciting news from the world of beauty and modern technology. The brand RAVI Born to Shine is launching a new line — RAVIVA. The RAVIVA shampoo and conditioner for color-treated hair is a true beauty bomb, whose power comes from a complex of potent ingredients:
●    Pomegranate fruit extract — a source of antioxidants essential for healthy hair and preserving color intensity.
●    Vitamins C and E — for soft, smooth, and perfectly moisturized hair.
 
●    Niacinamide — to strengthen the roots, maintain scalp health, and stimulate the growth of new hair.
Do you want to enjoy bright, juicy, rich hair color until your next coloring? Just give it a try — RAVIVA. Let your beauty shine in new colors!